{"id":39149,"date":"2026-02-06T10:13:52","date_gmt":"2026-02-06T09:13:52","guid":{"rendered":"https:\/\/www.groupe-ozanam-lille.fr\/?post_type=post_formation&#038;p=39149"},"modified":"2026-02-06T10:16:01","modified_gmt":"2026-02-06T09:16:01","slug":"mastere-manager-commercial-marketing","status":"publish","type":"post_formation","link":"https:\/\/www.groupe-ozanam-lille.fr\/en\/formations\/mastere-manager-commercial-marketing\/","title":{"rendered":"Mast\u00e8re Manager Commercial et Marketing"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-39153 size-large\" alt=\"\" src=\"https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_13582327-2-1024x683.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_13582327-2-1024x683.jpg 1024w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_13582327-2-300x200.jpg 300w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_13582327-2-768x512.jpg 768w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_13582327-2-1536x1024.jpg 1536w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_13582327-2-2048x1366.jpg 2048w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_13582327-2-1620x1080.jpg 1620w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_13582327-2-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#baa9a3\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Le Mast\u00e8re Manager commercial et marketing se pr\u00e9pare au sein du Groupe Ozanam Lille en apprentissage.<\/strong><\/p>\n<p>Les cours th\u00e9oriques sont dispens\u00e9s dans notre UFA, situ\u00e9e au sein du Campus Ozanam, 238 Faubourg de Roubaix \u00e0 Lille (M\u00e9tro Saint-Maurice Pellevoisin).<\/p>\n<p>\u00a0<\/p>\n<h2>La formation<\/h2>\n<p>Pour celles et ceux qui souhaitent participer au d\u00e9veloppement de la strat\u00e9gie commerciale et marketing d&#8217;une entreprise, qui souhaitent d\u00e9velopper leur leadership et manager des \u00e9quipes, ou encore \u00eatre la ou le chef d&#8217;orchestre de la politique commerciale de l&#8217;entreprise, <strong>d\u00e9couvrez le Mast\u00e8re Manager Commercial et Marketing<\/strong> !<\/p>\n<p>Cette formation vous apprendra \u00e0 :<\/p>\n<ul>\n<li>Acqu\u00e9rir une compr\u00e9hension approfondie des dynamiques de march\u00e9 pour d\u00e9velopper des strat\u00e9gies commerciales et marketing innovantes, en anticipant les \u00e9volutions \u00e9conomiques, sociales et technologiques ;<\/li>\n<li>Ma\u00eetriser les outils et techniques du marketing digital, de la vente, et de la gestion de la relation client, tout en affinant les capacit\u00e9s d&#8217;analyse pour prendre des d\u00e9cisions strat\u00e9giques \u00e9clair\u00e9es ;<\/li>\n<li>D\u00e9velopper des comp\u00e9tences en leadership pour diriger et motiver des \u00e9quipes, en favorisant une culture de performance et d&#8217;innovation ;<\/li>\n<li>Stimuler la cr\u00e9ativit\u00e9 pour le d\u00e9veloppement de nouveaux produits\/services et adapter les strat\u00e9gies aux tendances \u00e9mergentes et aux technologies disruptives ;<\/li>\n<li>Sensibiliser \u00e0 l&#8217;\u00e9thique et \u00e0 la responsabilit\u00e9 sociale des entreprises, tout en pr\u00e9parant \u00e0 agir efficacement dans un contexte commercial globalis\u00e9.<\/li>\n<\/ul>\n<h3>Mast\u00e8re ou Master, quelle diff\u00e9rence ?<\/h3>\n<p>Le Master est un dipl\u00f4me national d\u00e9livr\u00e9 par une universit\u00e9. Le Mast\u00e8re est un dipl\u00f4me de niveau bac+5 \u00e9galement, mais qui est d\u00e9livr\u00e9 par une \u00e9cole. Sa valeur repose sur la reconnaissance du titre comme <strong>certification professionnelle <\/strong>(titre RNCP) et sur la qualit\u00e9 p\u00e9dagogique (l&#8217;accompagnement par le <a href=\"https:\/\/www.groupe-ozanam-lille.fr\/oec-pro\/apprentissage\/\" target=\"_blank\" rel=\"noopener\">P\u00f4le Formations<\/a>, les projets, les certifications et les r\u00e9seaux professionnels de notre UFA et CFA).<\/p>\n<p>\u00a0<\/p>\n<h2>Modalit\u00e9s et acc\u00e8s<\/h2>\n<p><strong>Cette formation est dispens\u00e9e uniquement en apprentissage.<\/strong><\/p>\n<p>Le Mast\u00e8re est accessible aux titulaires d&#8217;un bac+3 dans la sp\u00e9cialit\u00e9 (Licence\/Bachelor, par exemple le <a href=\"https:\/\/www.groupe-ozanam-lille.fr\/formations\/bachelor-responsable-developpement-commercial\/\" target=\"_blank\" rel=\"noopener\">bachelor Responsable du d\u00e9veloppement commercial<\/a>).<\/p>\n<p>Inscription sur dossier \u00e0 retirer au secr\u00e9tariat de l\u2019UFA, 238 Faubourg de Roubaix \u00e0 Lille \u2013 59000 Lille, puis entretien individuel dans un d\u00e9lai de 15 jours apr\u00e8s r\u00e9ception du dossier de candidature d\u00fbment compl\u00e9t\u00e9 et sign\u00e9. Admission septembre sous r\u00e9serve de signature du contrat de professionnalisation.<\/p>\n<p>\u00a0<\/p>\n<h2>Poursuites d&#8217;\u00e9tudes et m\u00e9tiers vis\u00e9s<\/h2>\n<p>Cette formation peut d\u00e9boucher sur des postes de Manager commercial et\/ou marketing, Cadre commercial, Commercial grands comptes, Responsable commercial, Ing\u00e9nieur commercial d\u2018affaires, Business Manager, Manager des ventes ou encore Directeur\/trice de la client\u00e8le.<\/p>\n<p>Des possibilit\u00e9s d\u2019\u00e9quivalences ou de passerelles peuvent exister ; il est conseill\u00e9 de contacter la Direction de l\u2019UFA OZANAM afin d\u2019obtenir des informations d\u00e9taill\u00e9es et adapt\u00e9es \u00e0 votre parcours.<\/p>\n<p>Le Mast\u00e8re Manager commercial et marketing peut faire suite au <a href=\"https:\/\/www.groupe-ozanam-lille.fr\/formations\/bachelor-responsable-developpement-commercial\/\" target=\"_blank\" rel=\"noopener\">Bachelor Responsable du D\u00e9veloppement Commercial<\/a> \u00e9galement propos\u00e9 par Campus Sup&#8217;.<\/p>\n<p>\u00a0<\/p>\n<h2>Contact<\/h2>\n<p><strong>Thierry MICHEL<\/strong>, Directeur P\u00f4le formations et apprentissage \u2013\u00a0<a href=\"mailto:thierry.michel@ozanam.eu\">thierry.michel@ozanam.eu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Mast\u00e8re Manager commercial et marketing se pr\u00e9pare au sein du Groupe Ozanam Lille en apprentissage. Les cours th\u00e9oriques sont dispens\u00e9s dans notre UFA, situ\u00e9e au sein du Campus Ozanam, 238 Faubourg de Roubaix \u00e0 Lille (M\u00e9tro Saint-Maurice Pellevoisin). \u00a0 La formation Pour celles et ceux qui souhaitent participer au d\u00e9veloppement de la strat\u00e9gie commerciale [&hellip;]<\/p>\n","protected":false},"featured_media":39153,"parent":0,"menu_order":30,"template":"","categories_formation":[],"categories_ecole":[4],"class_list":["post-39149","post_formation","type-post_formation","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mast\u00e8re Manager Commercial et Marketing - Groupe Ozanam Lille<\/title>\n<meta name=\"description\" content=\"Le Mast\u00e8re Manager commercial et marketing se pr\u00e9pare au sein du Groupe Ozanam Lille en apprentissage. 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