{"id":38957,"date":"2026-02-05T15:25:19","date_gmt":"2026-02-05T14:25:19","guid":{"rendered":"https:\/\/www.groupe-ozanam-lille.fr\/?post_type=post_formation&#038;p=38957"},"modified":"2026-03-16T10:05:03","modified_gmt":"2026-03-16T09:05:03","slug":"bachelor-responsable-developpement-commercial","status":"publish","type":"post_formation","link":"https:\/\/www.groupe-ozanam-lille.fr\/en\/formations\/bachelor-responsable-developpement-commercial\/","title":{"rendered":"Bachelor Responsable du D\u00e9veloppement Commercial"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-39115 size-large\" alt=\"\" src=\"https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_261981502-1-1024x683.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_261981502-1-1024x683.jpg 1024w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_261981502-1-300x200.jpg 300w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_261981502-1-768x512.jpg 768w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_261981502-1-1536x1025.jpg 1536w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_261981502-1-2048x1366.jpg 2048w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_261981502-1-1619x1080.jpg 1619w, https:\/\/www.groupe-ozanam-lille.fr\/uploads\/2026\/02\/AdobeStock_261981502-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#98908a\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n\n\n<p><strong>Le bachelor Responsable du d\u00e9veloppement commercial se pr\u00e9pare au sein du Groupe Ozanam Lille en apprentissage.<\/strong><\/p>\n<p>Les cours th\u00e9oriques sont dispens\u00e9s dans notre UFA, situ\u00e9e au sein du Campus Ozanam, 238 Faubourg de Roubaix \u00e0 Lille (M\u00e9tro Saint-Maurice Pellevoisin).<\/p>\n<p>\u00a0<\/p>\n<h2>La formation<\/h2>\n<p>Pour celles et ceux qui ont le go\u00fbt des responsabilit\u00e9s, un esprit strat\u00e9gique et une fibre commerciale, d\u00e9couvrez le <strong>Bachelor Responsable du d\u00e9veloppement commercial<\/strong>.<\/p>\n<p>Cette formation vous apprendra \u00e0 :<\/p>\n<ul>\n<li>Analyser le march\u00e9, le comportement des clients et le positionnement de l\u2019entreprise afin d\u2019identifier les opportunit\u00e9s de d\u00e9veloppement.<\/li>\n<li>D\u00e9finir des objectifs commerciaux pr\u00e9cis et concevoir un plan d\u2019actions op\u00e9rationnel int\u00e9grant les canaux de vente adapt\u00e9s.<\/li>\n<li>D\u00e9velopper une strat\u00e9gie de croissance durable en \u00e9laborant des offres cibl\u00e9es et diff\u00e9renciantes, en phase avec les attentes du march\u00e9.<\/li>\n<li>Manager une \u00e9quipe commerciale en r\u00e9partissant les r\u00f4les, en animant la dynamique collective et en accompagnant la mont\u00e9e en comp\u00e9tences.<\/li>\n<li>Utiliser des outils de pilotage (CRM, indicateurs, tableaux de bord) pour mesurer les performances et ajuster les actions en continu.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>Les modalit\u00e9s et d\u00e9lais d\u2019admission<\/h2>\n<p><strong>Cette formation est dispens\u00e9e uniquement en apprentissage.\u00a0<\/strong><\/p>\n<p>Inscription sur dossier \u00e0 retirer au secr\u00e9tariat de l\u2019UFA Ozanam, 238 Faubourg de Roubaix \u00e0 Lille \u2013 59000 Lille, puis entretien individuel dans un d\u00e9lai de 15 jours apr\u00e8s r\u00e9ception du dossier de candidature d\u00fbment compl\u00e9t\u00e9 et sign\u00e9. Admission septembre sous r\u00e9serve de signature du contrat de professionnalisation.<\/p>\n<p>\u00a0<\/p>\n<h2>Poursuites d&#8217;\u00e9tudes et m\u00e9tiers vis\u00e9s<\/h2>\n<p>Cette formation peut d\u00e9boucher sur des postes de Responsable du d\u00e9veloppement des ventes, Business developer, Responsable de la promotion des ventes, Chef des ventes ou encore Responsable e-commerce par exemple.<\/p>\n<p>Des possibilit\u00e9s d\u2019\u00e9quivalences ou de passerelles peuvent exister ; il est conseill\u00e9 de contacter la Direction de l\u2019UFA Ozanam afin d\u2019obtenir des informations d\u00e9taill\u00e9es et adapt\u00e9es \u00e0 votre parcours. Vous pouvez envisager une poursuite d&#8217;\u00e9tudes au sein de Campus Sup avec le <a href=\"https:\/\/www.groupe-ozanam-lille.fr\/formations\/mastere-manager-commercial-marketing\/\" target=\"_blank\" rel=\"noopener\">Mast\u00e8re Manager commercial et marketing<\/a>.<\/p>\n<p>\u00a0<\/p>\n<h2>Contact<\/h2>\n<p><strong>Thierry MICHEL<\/strong>, Directeur P\u00f4le formations et apprentissage \u2013\u00a0<a href=\"mailto:thierry.michel@ozanam.eu\">thierry.michel@ozanam.eu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour celles et ceux qui ont le go\u00fbt des responsabilit\u00e9s, un esprit strat\u00e9gique et une fibre commerciale, d\u00e9couvrez le Bachelor Responsable du d\u00e9veloppement commercial dispens\u00e9 au sein de Campus Sup.<\/p>\n","protected":false},"featured_media":39115,"parent":0,"menu_order":24,"template":"","categories_formation":[],"categories_ecole":[4],"class_list":["post-38957","post_formation","type-post_formation","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bachelor Responsable du D\u00e9veloppement Commercial - Groupe Ozanam Lille<\/title>\n<meta name=\"description\" content=\"Pour celles et ceux qui ont le go\u00fbt des responsabilit\u00e9s, un esprit strat\u00e9gique et une fibre commerciale, d\u00e9couvrez le Bachelor Responsable du d\u00e9veloppement commercial dispens\u00e9 au sein de Campus Sup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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